From Cambodia’s largest technology digital convention, Digital Cambodia, to the recent release of Cambodia’s very first tech startup report, Startup Kingdom, all eyes are on Cambodia’s digital economy this year in light of the new Industry 4.0!
Facebook
As social media usage in Cambodia continues to rise, tech giant Facebook still remains the platform of choice for Cambodians. Within the last year, the platform has witnessed two million new users, equating to one in two people currently having a Facebook account in the Kingdom.
The sheer size of the number of users that Facebook makes available to marketers, means Facebook is already popular among global advertisers, and Cambodia is no exception. With a diverse population available on the platform, Facebook’s advanced targeting system can increase reach and engagement for businesses. In a time when local e-commerce is up-and-coming, businesses can look to advertise their products with a multitude of options on Facebook, ensuring that the right people get the message.
E-Commerce Social Selling
As part of this year’s analysis, Geeks in Cambodia would like to explore the mature social selling landscape, and the opportunities the current market situation creates for innovators.
A highly social population has given rise to the success of social selling in Cambodia, which has bypassed many of the e-commerce platforms that are popular in the region. With a large portion of the Cambodian population using Facebook, businesses can perceive the platform as a one-stop interface connecting them with a large consumer base, facilitating transactions through the platform which are notably still primarily cash-based.
Internet users in Cambodia
- There were 9.70 million internet users in Cambodia in January 2020.
- The number of internet users in Cambodia increased by 1.3 million (+15%) between 2019 and 2020.
- Internet penetration in Cambodia stood at 58% in January 2020.
Social media users in Cambodia
- There were 9.70 million social media users in Cambodia in January 2020.
- The number of social media users in Cambodia increased by 1.4 million (+17%) between April 2019 and January 2020.
- Social media penetration in Cambodia stood at 58% in January 2020.
Mobile connections in Cambodia
- There were 21.24 million mobile connections in Cambodia in January 2020.
- The number of mobile connections in Cambodia increased by 765 thousand (+3.7%) between January 2019 and January 2020.
- The number of mobile connections in Cambodia in January 2020 was equivalent to 128% of the total population.
